Guest Post by Ian Desberg
VP Design & Development at Razor USA
The Razor Design and Development team set out to design and build a junior scooter to compete with high-end European brands. What came out the other end was an award-winning uniquely stylish high-performance scooter called t3.
The t3 is designed as an entry level junior 3 wheeler that extends skill building past learning basics. The t3 not only provides the balance and confidence needed to progress to 2 wheelers but delivers precision turning, speed and controlled braking taking scooter skills to the next level. The Razor Jr. t3 is designed to make scooting fun for even more advanced riders by employing a flexible deck for a lively feel and precision wheel bearings for speed and stability. The Razor t3 lengthens the longevity and usefulness of the 3 wheel concept past other entry level 3 wheelers in the marketplace. Tool free assembly, polyurethane wheels, durable rubber grips, a unique look and unbeatable price point marks t3 the new benchmark in the 3 wheel category.
The t3 is fun, exciting and sporty for junior riders because of the high performance it delivers. It carries an edgy design and color direction that will continue to be relevant and aspirational as kids grow from preschool into the next class of scooters and ride-ons by age 6. The use of black not only distinguishes the item from low end 3 wheeled competitors but offers an alternative from the standard blue for boys pink for girls.
The Razor Design and Development team started at ground level by researching the combination of physical and mechanical characteristics that would deliver the most dynamic ride for youngsters. Steering mechanisms, turning radiuses and deck composites all play a role in building a scooter that is fun to ride. Designer Nari Cho incorporated the t3 logo into the steering mechanism to produce an animated feature that sets the tone for the style.
We achieved all of the great features mentioned above at an amazing retail price of $49.99 making Razor Jr. t3 our top selling junior scooter since hitting the market earlier this spring.
Check out the t3 ride video