From the constant flow of media contacts checking out our new products and the camera crews glued to Ali’s trick skills, to the upbeat Happy Hour we hosted in the booth, Razor had some big BUZZ at New York Toy Fair! We briefed more than 60 media contacts at target media outlets (sample list below). And once again, the cameras flocked to Razor and we hosted a massive amount of camera crews in our booth. We scored incredible television coverage, both national and top market airings.
A definite highlight of the week was coverage on The View, a national talk show on ABC (4.7 million audience reach!). The new FlashRider 360 was featured in the “Best of Toy Fair” segment with toy expert Elizabeth Werner. The hosts had a blast riding on the product! You can’t buy this kind of media exposure, it’s priceless.