THE NPD GROUP SHOWS RAZOR DIRT ROCKET™ MX350 MOTORBIKE WAS THE NUMBER ONE SELLING RIDE-ON TOY IN 2016
Dirt Rocket MX350 builds on consistent top 5 ranking to reach #1 in 2016
Cerritos, CA – (March 3, 2017) — The Razor Dirt Rocket™ MX350 Motorbike was the #1 selling item in 2016 in the Battery Operated Ride-Ons & Accessories according to The NPD Group’s toy classifications. This position as #1 follows a multi-year hold within the top five ranking and two-year consecutive hold on the #2 position in the category.
Dirt Rocket™ MX350 Motorbike is an electric-powered motorcross dirt bike that is ideal for off-road riding. Riders can cruise up to 14 mph with up to 30 minutes of continuous use. The super quiet, single speed chain driven motor and twist grip throttle control emulate the excitement of professional motorcross dirt bikes. The Dirt Rocket™ MX350 has received multiple toy awards and was praised in Sports Illustrated for Kids.
Based on the sustained success of the MX350, Razor expects it to remain the #1 best-seller in 2017.
“We are thrilled with the continued popularity of the Dirt Rocket™ MX350 Motorbike – it was a chart topper in 2016 beating out the second place competition by more than $2 million in sales. During the past few years, the MX350 has consistently held a strong position with the top 5 and we are excited to celebrate a final move to #1.” said Erin Bitar, Vice President, Global Marketing.
Razor has always been a leader in youth lifestyle recreational products, from the launch of the original A model scooter in 2000 to the introduction of new products in 2017. Continued support of the growing pro scooter movement has also positioned Razor as a strong leader in new categories of ride-ons and action sports – categories that they continue to help define. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere. Innovative products and great value have distinguished Razor as a trusted global brand and industry leader. For more information about Razor, visit Razor.com.
Source: The NPD Group / Retail Tracking Service / U.S. Toys / Dollars