Introducing the Crazy Cart Shift for Kids Ages 8+

Posted by & filed under Crazy Cart, Drift, Eco-Friendly, Electric, Power Core™ Technology, Razor Buzz, Ride Your Way, Ride-On.

All New Crazy Cart Shift – Drifting Made Easier

The newest addition to the Crazy Cart drifting family is here.

First, we brought you the ultimate drifting machine with the Razor Crazy Cart. Next, all you crazy parents and grown-ups wanted to join in on the fun (and who could blame you), so the Crazy Cart XL was born. Even lil’ ones can join in on the crazy with our Razor Jr. Lil’ Crazy ride.

Now Razor presents the Crazy Cart Shift! This awesome new addition to the award-winning line (Outdoor Toy of the Year 2014, Toy Industry Association) delivers all the drifting and driving fun you’ve come to expect from Crazy Cart. It features a simplified platform optimal for pre-teen drivers.

Razor Crazy Cart Shift — Drifting Made Easier

Revolutionized Drive, Easy Drifting

Drive forward, reverse, sideways, diagonally and everything in between with our new revolutionary drive system. We modeled the steering wheel to drift like a real car, allowing riders to keep both hands on the wheel for stability. Designed for young riders, 8yrs and up, the Crazy Cart Shift’s simplified platform is tailored for easier drifting, without all the complicated controls.

Power Core™ Techonology

The Crazy Cart Shift is powered by Razor’s NEW Power Core™ Technology! This patent pending technology includes an in-wheel hub motor, which is lightweight and maintenance-free. No chain-driven motor or chain tensioner required.

Razor Crazy Cart Shift — The Newest Addition to the Crazy Cart Family

Hit speeds of 8mph and drift on for up to 40 minutes of continuous fun! The Crazy Cart Shift delivers the drifting and driving fun of the original Crazy Cart for all the drifters in between our Crazy Cart rides.

RAZOR DIRT ROCKET™ MX350 MOTORBIKE WAS THE NUMBER ONE SELLING RIDE-ON TOY IN 2016

Posted by & filed under Electric, Media Coverage, News, Press Release, Shop Razor.

THE NPD GROUP SHOWS RAZOR DIRT ROCKET™ MX350 MOTORBIKE WAS THE NUMBER ONE SELLING RIDE-ON TOY IN 2016

Dirt Rocket MX350 builds on consistent top 5 ranking to reach #1 in 2016

Cerritos, CA – (March 3, 2017) — The Razor Dirt Rocket™ MX350 Motorbike was the #1 selling item in 2016 in the Battery Operated Ride-Ons & Accessories according to The NPD Group’s toy classifications. This position as #1 follows a multi-year hold within the top five ranking and two-year consecutive hold on the #2 position in the category.

Dirt Rocket™ MX350 Motorbike is an electric-powered motorcross dirt bike that is ideal for off-road riding. Riders can cruise up to 14 mph with up to 30 minutes of continuous use. The super quiet, single speed chain driven motor and twist grip throttle control emulate the excitement of professional motorcross dirt bikes. The Dirt Rocket™ MX350 has received multiple toy awards and was praised in Sports Illustrated for Kids.

Based on the sustained success of the MX350, Razor expects it to remain the #1 best-seller in 2017.

“We are thrilled with the continued popularity of the Dirt Rocket™ MX350 Motorbike – it was a chart topper in 2016 beating out the second place competition by more than $2 million in sales. During the past few years, the MX350 has consistently held a strong position with the top 5 and we are excited to celebrate a final move to #1.” said Erin Bitar, Vice President, Global Marketing.

Razor has always been a leader in youth lifestyle recreational products, from the launch of the original A model scooter in 2000 to the introduction of new products in 2017. Continued support of the growing pro scooter movement has also positioned Razor as a strong leader in new categories of ride-ons and action sports – categories that they continue to help define. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere. Innovative products and great value have distinguished Razor as a trusted global brand and industry leader. For more information about Razor, visit Razor.com.

Source: The NPD Group / Retail Tracking Service / U.S. Toys / Dollars

Razor® and Walmart Announce Complete Line of Ride-ons Featuring Classic Marvel Spider-Man Look

Posted by & filed under Media Coverage, News, Press Release, Ride-On, Sales, Shop Razor.

Razor® and Walmart, in conjunction with Marvel, Announce Complete Line of Ride-ons Featuring Classic Marvel Spider-Man Look

Cerritos, California – (February 20, 2017) — Razor USA LLC, innovators of outdoor fun and home of the iconic Razor kick scooter, announces their first manufacturing licensing program. In an agreement between Walmart and Marvel Licensing, Razor has been selected to be the manufacturer of Spider-man Razor products exclusively for Walmart. The line of ride-ons will begin to appear exclusively at Walmart stores in July 2017 to coincide with the premiere of the new movie Spider-Man: Homecoming. Each product in this innovative product line will feature the accuracy and authenticity that you would expect from Spider-Man and Razor.

“These are some of the coolest products that Razor has ever created and we know they are going to appeal to kids and collectors of all ages,” said Erin Bitar, Vice President of Global Marketing, Razor USA, “Marvel and Walmart have been amazing to work with to create these Spider-Man themed rides.”

Razor and Walmart’s new line of Spider-Man products include:

Razor® RSF350
Reflecting design inspired by the streetfighter style, the original Razor RSF650 now comes in a smaller size, RSF350. And now, the Spider-Man RSF350 has the look and feel of the classic character! Kids ages 13 and up can ride on custom 10” 3-spoke mag wheels and street tires and up to 14 mph – talk about unleashing 24 volts of super power! The two 12V rechargeable batteries allow up to 30 minutes of continuous use. Spider-Man design highlights include a spider emblem front flaring and chrome spidy details.

Razor® Jetts
The new Spider-Man Razor Jetts Heel Wheels will allow kids to skate and spark like a real superhero! Just step up, strap down and take off with these easily adjustable, always awesome heel wheels to transform your ordinary sneakers into the hottest way to roll.

Razor® RipStik Ripster
The Spider-Man RipStik Ripster is perfect for kids with a small stance but who want a big ride. The compact Ripster is a smaller version of the RipStik Classic, with a shorter wheel base ideal for riders with a narrower stance or for those who want to do more tricks. Spider-Man design highlights include a chrome spider emblem and web details for an authentic look.

Razor® PowerCore E90
Razor is providing superhero power with the Spider-Man Power Core E90. This electric scooter has 80 minutes of continuous ride time and fifty-percent more muscle power. Its innovative hub motor delivers a more efficient, maintenance free ride, while the steel frame, lighter weight, and increased torque take performance to the next level. Spider-Man design highlights include a spider web grip tape and chrome badging.

Razor® RipRider 360
This classic 70’s three-wheel trike is perfect for budding superheroes with its spinning and drifting on dual inclined caster wheels and classic cool custom Spider-Man theming! Talk about a wheel cover design with attitude.

About Razor USA LLC
The Razor brand embodies the spirit of fun and freedom. It defies boundaries and sometimes even gravity. The company was founded in 2000 with the introduction of its now legendary kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere.

From day one, Razor has focused on providing the very best riding experience. The company combines cutting-edge technology, high-quality materials, and strict safety standards to deliver a product that is designed to suit riders’ evolving lifestyle. Cool products and great value have distinguished Razor as a trusted global brand and industry leader. For more information, please visit www.razor.com

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, nearly 260 million customers and members visit our 11,593 stores under 63 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2016 revenue of $482.1 billion, Walmart employs approximately 2.4 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.

© 2017 MARVEL

RAZOR HOVERTRAX™ 2.0 WAS THE NUMBER ONE SELLING TOY IN THE UNITED STATES

Posted by & filed under Hovertrax, News, Press Release, Shop Razor.

THE NPD GROUP SHOWS RAZOR HOVERTRAX™ 2.0 WAS THE NUMBER ONE SELLING TOY IN THE UNITED STATES IN NOVEMBER 2016

Hovertrax 2.0 Also Ranks 4th Overall for 4th Quarter Toy Sales

Cerritos, CA – (February 15, 2017) — The Razor Hovertrax™ 2.0 was the #1 selling item in overall toy sales for November 2016 according to The NPD Group’s toy classifications. In addition, The NPD Group also shows that the Hovertrax 2.0 was ranked as #3 of all new toys launched in 2016.

Hovertrax 2.0 is the ultimate self-balancing, state-of-the-art hoverboard experience utilizing Razor’s EverBalance™ technology. Riders can cruise up to 8 mph with up to 60 minutes of continuous use and is foot controlled for seamless maneuvering. Razor® is one of the first brands in the United States to be issued a new UL 2272 safety certification for its Hovertrax™ and is the only brand in the U.S. marketplace to have the exclusive license to the patent covering hoverboards from California inventor Shane Chen, the original patent holder of this state-of-the-art technology.

Based on the success of the Hovertrax 2.0, Razor has plans to expand the line to include innovative new concepts and designs in 2017.

“We are thrilled with the popularity of the Hovertrax 2.0 last year – it was a chart topper in the 4th quarter of 2016. This success demonstrates how our consumers see the Razor brand, as a representation of quality, safety, and innovation. The hoverboard trend is still popular with kids and we cannot wait to share the exciting plans we have for 2017” said Erin Bitar, Vice President, Global Marketing.

Razor has always been a leader in youth lifestyle recreational products, from the launch of the original A model scooter in 2000 to the introduction of new products in 2017. Continued support of the growing pro scooter movement has also positioned Razor as a strong leader in new categories of ride-ons and action sports – categories that they continue to help define. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere. Innovative products and great value have distinguished Razor as a trusted global brand and industry leader. For more information about Razor, visit Razor.com.

Source: The NPD Group / Retail Tracking Service / U.S. Toys / Dollars

25 Days of Razor — One Winner Every Day

Posted by & filed under Crazy Cart, Electric, Events, Giveaways, Holiday Wishlists, Hovertrax, Parents, Pro Razor Scooters, Razor Buzz, Razor Jr, Razor Scooters, Ride Your Way, Ride-On.

#25DaysofRazor Holiday Giveaway!
The hottest holiday promotion of the season is in full swing with the 25 Days of Razor Instagram contest! From December 1st through the 25th, Razor is giving away a different ride every day. Yup, you heard us right – a ride a day! From Dune Buggies and Dirt Quads to our hot new Hovertrax 2.0 and even a Crazy Cart, we’re giving it all away.

And entering is easy!

  1. Follow @RazorWorldwide on Instagram and watch for our #25DaysofRazor post each morning.
  2. When you see our post, tag a friend and…
  3. Re-gram the picture with hashtag #25DaysOfRazor

That’s it! One lucky winner a day will be selected at random and notified. *Winners must be 18 years or older and comply with the criteria outlined in our rules.

See what we’re giving away!
Razor's #25DaysofRazor Holiday Giveaway — See the prizes we're giving away!

#25DaysOfRazor - A5 Lux Kick Scooter PrizeA5 LUX: Extra-large urethane wheels make the Razor A5 Lux kick scooter an extra smooth ride. Easy to fold and ready to go, the A5 Lux has a super strong aluminum t-tube and deck to comfortably support riders up to 220 lbs.

#25DaysOfRazor - Crazy Cart PrizeCrazy Cart: Drive, spin, or drift like a pro – at home! Drive like a go cart or lift the Drift Bar to kick into Crazy Cart mode. Patented drift system allows the driver to vary the rear caster angle so you can drive and drift forward, backward, sideways, diagonally, and everything in between!

#25DaysOfRazor - Crazy Cart Shift PrizeCrazy Cart ShiftDesigned specifically for younger drivers, the Shift delivers the drifting and driving fun of the original Crazy Cart in a simplified platform tailored for pre-teen drivers.

#25DaysOfRazor - Crazy Cart XL PrizeCrazy Cart XL: The Ultimate Drifting Machine just grew up, with a full-size, high-powered drift cart for the kid in all of us!

#25DaysOfRazor - Dirt Quad PrizeDirt Quad: When the backyard becomes too groomed and the sidewalk too smooth, the Dirt Quad enters with unlimited adventure. The four-wheel Dirt Quad is built strong and sturdy to conquer tough trails and big bumps.

#25DaysOfRazor - Dirt Quad 500 PrizeDirt Quad 500: Big enough to tackle rugged off-road terrain, this grown-up, pumped-up version of our Dirt Quad will get your adrenaline rushing with its authentic moto-styling, larger frame, and high-torque motor.

#25DaysOfRazor - Dune Buggy PrizeDune Buggy: This vintage-cool ride will give older kids and teens plenty of buggy thrills, complete with a bucket seat, diamond plate floorboard, knobby tires and terrain-following suspension.

#25DaysOfRazor - Drift Trike PrizeDXT Drift Trike: With its full-size steel frame, moto-style construction, and 10″ slick surface rear wheels, the Drift Trike is built for edge-of-your-seat downhill drifting action, from freewheeling straights to the tightest curves.

#25DaysOfRazor - DXT Electric Drift Trike PrizeDXT Electric Drift Trike: With its full-size steel frame, moto-style construction and 10″ slick surface rear wheels, the DXT Drift Trike is built for edge-of-your-seat downhill drifting action from freewheeling straights to the tightest curves.

#25DaysOfRazor - RipStik Electric PrizeElectric RipStik: Put the power of carving action in the palm of your hand! With its innovative hub motor and lithium ion battery, the RipStik Electric unleashes a continuous flow of twist and carve action for an amped up ride at speeds of up to 10 mph.

#25DaysOfRazor - Hovertrax 2.0 PrizeHovertrax 2.0: The world’s smartest electric scooter, Hovertrax 2.0 features EverBalance auto-leveling technology for a safer, easier mount and smoother ride, indoors or out. Coast, race, or commute—safety-certified Hovertrax 2.0 is the radical new way to ride!

#25DaysOfRazor - Hovertrax DLX 2.0 PrizeHovertrax DLX 2.0: The Hovertrax DLX includes all the incredible hover-board-like features of the Hovertrax, plus increased top speed, a smoke chrome finish, and futuristic blue LED lights.

#25DaysOfRazor - Jetts PrizeJetts: Fire up your afterburner and get your spark on with the high-flying Jetts by Razor. Just step up, strap down and take off with these easily adjustable, always awesome heel wheels to transform your ordinary sneakers into the hottest way to roll.

#25DaysOfRazor - Jetts DLX PrizeJetts DLX: With two different ways to light up your ride, Jetts DLX Translucent Green Heel Wheels are the brightest way to roll! Just step on, strap down, and take off to activate the light-up wheels or press down to leave a shower of sparks in your trail!

#25DaysOfRazor - Lil' Crazy PrizeLil’ Crazy: It’s the youngsters’ turn to get in on the drifting action with this smaller version of our smash hit Crazy Cart, redesigned for younger riders, with simplified controls and a max speed of 2 mph to provide a fun introduction to the world of spins and drifts

#25DaysOfRazor - MX500 PrizeMX500: Authentic dirt bike frame geometry and a high-torque, variable speed motor deliver a super-charged experience, while large tires ensure a smooth ride and maximum power transfer for climbing those dirt hills ahead.

#25DaysOfRazor - Pocket Mod Bellezza PrizePocket Mod Bellezza: The perfect gift for a girl with a passion for fashion, the Pocket Mod™ Bellezza blends vintage style with high performance to recreate the classic Italian scooter.

#25DaysOfRazor - Power Core E90 PrizePower Core™ E90™: The Power Core E90 ups the ante for electric scooters, rolling out a ridiculous 80 minutes of continuous ride time and fifty-percent more muscle power. Its innovative hub motor delivers a more efficient, maintenance free ride, while the steel frame, lighter weight and increased torque take performance to the next level.

#25DaysOfRazor - RipStik PrizeRipStik: Just twist and go! 360° inclined casters and a pivoting deck provide a unique carving motion, for the thrill of surfing and snowboarding on dry land. Its unique twisting motion moves you forward without pushing off.

#25DaysOfRazor - RipSurf PrizeRipSurf: The RipSurf’s patented design allows riders to carve and cut like a real surfboard, but on dry land! Riding on two high-performance caster wheels and an authentically styled polypropylene deck, this is one ride-on that’s ready to make waves!

#25DaysOfRazor - RSF650 PrizeRSF650: Built for high-speed performance, this power bike packs a serious punch with its authentic street bike geometry, steel trellis frame, and variable speed, high-torque motor.

#25DaysOfRazor - SX500 McGrath PrizeSX500 McGrath: With authentic MX frame geometry and faithful reproduction of Jeremy’s big bike, we offer you the perfect product for your little champion! Motorcycle-spec tires with front and rear specific tread, disc brakes and dual suspension make this electric ride ready to rock the dirt.

#25DaysOfRazor - Razor Jr. t3 PrizeRazor Jr. t3: Easy to turn and hard to tip over, the T3 is the perfect introduction to the world of Razor scooters, with a patent-pending three-wheel design that helps young riders build core balance and riding skills.