One Direction’s Zayn Malik is the second member of the boyband, within a week, to hop on a Razor scooter after going public with girlfriend Perrie Edwards from Little Mix. The new couple were pictured squeezing up together on Razor’s E300 electric scooter in today’s Sun newspaper.

The young couple took a ride on the Razor scooter around the private carpark, unfazed by photographers as they snuggled up on the E300. The couple demonstrated that there’s plenty of room for two to get cosy.

The story, published online and in The Sun (23 May), trended worldwide within minutes of breaking on the newspaper’s Twitter and today’s full page shot netted an AVE of over £50,000 for Razor. A great result for the world’s number one scooter brand who has reported a 60% increase in volume sales year on year.

Judging by the response fellow band member, Liam, received last week after posting a picture on Facebook of himself the Razor Storm Ultra Pro Lo, One Direction fans will be desperate to get hold of an E300.

Liam’s picture clocked up a whopping 61,000 likes, 3964 comments and 1045 shares to date.

Katy Fletcher, Brand Manager for Razor comments: “As scootering continues to take the UK by storm, it’s great to see young stars like Zayn and Perrie embracing the fun on their Razor E300.

“Our electric-powered scooters are guaranteed to put some zip in your ride and with an increasingly expanding range there is something for everyone, from eco-friendly scooters to juiced-up off road products. Razor remain dedicated to producing the coolest, most innovative products for all ages, and look forward to seeing more budding stars jumping on board.”

For further information please contact the re:creation team at BOTTLE on 01865 882988 or email recreation@bottlepr.co.uk 

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Notes to Editors:

About re:creation

Founded in 1998, re:creation is a distributor and developer of exclusive, original toys that are at the forefront of lifestyle trends. Their product line is under-pinned with top performing award winning brands. In a fast-changing industry that’s centered around what a young audience demands, re:creation is a business with a heartbeat, whose passionate, pioneering and inspiring team know that whoever we are and whatever our age, we all like to play with stuff and do things that are energetic and fun. re:creation’s mission is to select desirable products and brands that marry innovation with high quality, on-trend products that are fun and value for money. www.recreationplc.com

Up to one million extra visitors are expected to travel through London during the Games. In an effort to overcome the expected transport strike action and overcrowding on the London Underground, scooter commuting on Razor’s A5 Lux model could be the quickest travel option.

The A5 Lux scooter has been designed especially for adults and features taller handlebars, bigger wheels and a longer deck for big feet. The scooter can carry adults of up to 100kg, and has handy mudguards to protect suit attire.

Katy Fletcher, Razor Brand Manager comments: “Commuter scooting is the smart man’s way to overcome any sudden bus strikes or tube traffic. The human gridlock caused by the extra passengers will be unbearable and passengers could end up seeing their commuting time double or even triple come July. Yet a scoot could cut your daily commute in half! There’s no cooler way to arrive at work.”

Scooter commuting isn’t a new craze. Google’s USA headquarters regularly use Razor scooters to travel between departments and Razor scooters have also been used by the UK production crew of Big Brother, who use electric versions to travel between sets.

For further information please contact the re:creation team at BOTTLE on 01865 882988 or email recreation@bottlepr.co.uk 

Notes to Editors:

 About re:creation

Founded in 1998, re:creation is a distributor and developer of exclusive, original toys that are at the forefront of lifestyle trends. Their product line is under-pinned with top performing award winning brands. In a fast-changing industry that’s centered around what a young audience demands, re:creation is a business with a heartbeat, whose passionate, pioneering and inspiring team know that whoever we are and whatever our age, we all like to play with stuff and do things that are energetic and fun. re:creation’s mission is to select desirable products and brands that marry innovation with high quality, on-trend products that are fun and value for money. www.recreationplc.com

Named as the Best Ride On for 2012 by Toyology, the Razor FlashRider 360 launches on 28 May 2012, just in time for Summer.

The all new Razor FlashRider 360 lets you spin and spark. Unleashing fast 360 degree turns and drifts, the FlashRider 360 gives the ultimate spinning action combined with high speed performance and incredible fun.

If that s not cool enough, the FlashRider 360’s awesome spark bar leaves a trail of sparks keeping you cruising in serious style. Just pull the spark lever and watch them fly!

The Razor FlashRider 360, £129.99, available from Amazon from 28 May

View the Razor FlashRider360 TV advert here.

-ENDS-

For further information please contact Nina at BOTTLE on 01865 882988 or email recreation@bottlepr.co.uk

Notes to Editors:

About re:creation

Founded in 1998, re:creation is a distributor and developer of exclusive, original toys that are at the forefront of lifestyle trends. Their product line is under-pinned with top performing award winning brands. In a fast-changing industry that s centered around what a young audience demands, re:creation is a business with a heartbeat, whose passionate, pioneering and inspiring team know that whoever we are and whatever our age, we all like to play with stuff and do things that are energetic and fun. re:creation s mission is to select desirable products and brands that marry innovation with high quality, on-trend products that are fun and value for money. www.recreationplc.com <http://www.recreationplc.com/>

Launching on 1st June 2012, activity includes TV spots and a bespoke microsite and will be further supported by banner advertising across Disney’s mobile media gaming platforms. Additionally, a series of two-minute and three-minute break takeovers, featuring the Razor brand, will air on Disney XD from July until the end of August.

The tie-in was developed by Re:creation and Disneymedia+, the ad sales and promotions operation in Disney UK & Ireland.

This campaign follows the success of Re:creation’s marketing initiative last year which also included a Disney XD tie-in and saw record-breaking sales for the Razor brand.

Razor was founded in 2000 with the introduction of its now legendary kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor offers a full line of products that inspire and excite riders everywhere. From day one, Razor has focused on providing the very best riding experience. The company combines cutting-edge technology, high-quality materials and strict safety standards to deliver a product that is designed to suit riders’ evolving lifestyle. Cool products and great value have distinguished Razor as a trusted brand and industry leader. Based in Cerritos, California, the company’s award-winning products are influenced by its Southern California home. From motocross and BMX, to snowboarding, skateboarding and surfing, Razor products are rooted in popular action sports.

Disney XD is a TV channel and multi-platform brand that showcases a compelling mix of live action and animated programming for kids aged 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humour. Disney XD branded content spans television, online and VOD platforms. The programming line-up includes series, movies and short-form content.

Since its launch, Disney XD has become a firm favourite with kids in the UK, with locally produced shows such as “Goalmouth”, new original series like “Motorcity” and “Lab Rats”, and established hit shows like “Phineas and Ferb” and “Pair of Kings”, quickly attracting a loyal audience. In EMEA, Disney XD is available in 12 languages across 10 Visual Feeds in 109 countries in 49.4 million households with a total of 14 channels*.

Katy Fletcher, Razor Brand Manager at Re:creation said: The ground breaking joint venture between Razor and Disney XD has amplified Razor’s lifestyle messaging and portfolio of scooters and ride-ons to our target audience of boys 6-14. The combination of break takeovers, microsite and mobile provides a perfect way for kids to interact and immerse with the brand. An already proven formula, this is the perfect way of helping to build the sport of freestyle scootering, promote brand awareness and loyalty, and dramatically boost sales across Razor’s range.

Bobi Carley, Commercial Director, Disneymedia+ UK & Ireland said: “The fun and energy of the Razor scooter brand perfectly complements Disney XD, so we are thrilled to be teaming up with Re:creation once again in a campaign which includes a diverse range of activity – including mobile – to ensure even deeper engagement with audiences.”

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Contacts:

Sarah Hird / Natalie Liechti, The Walt Disney Company EMEA: sarah.hird@disney.com / natalie.liechti@disney.com, 020 8222 3775

Katy Fletcher, Re:creation Ltd, katy@recreationplc.com

Notes To Editors

About Disneymedia+ UK & Ireland

Disneymedia+ is the operation within Disney UK & Ireland which can bring to life marketing campaigns and achieve business objectives through innovative and creative initiatives that leverage the breadth and diversity of The Walt Disney Company’s assets – ranging from Disney to Pixar, Marvel, ABC and ESPN.